Those of you that are fans of this magazine are likely also fans of hot urban vinyl toys. Also most of you have probably peeped the Beastie Boys new video for Don't Play No Game That I Can't Win which features the Brooklyn MCs as action figures. If not you can peep it at the end of this story.

We reported to you last week about the upcoming tour from Kanye West & Jay-Z in support of their upcoming album Watch The Throne due to be released on iTunes August 8th & in stores August 12th.

We don't normally cover the digital camera world at 4WORD but when the hottest camera brand and the hottest gadget customizing company team up, we wouldn't be doing our job if we didn't hip you to the collaboration.

It's no well kept secret that Drake is one of the hottest names in Hip Hop right now and Stevie Wonder remains one of the hottest names in music of all time. Right now the music community is buzzing with word of a collaboration between the two artists.

The Santa Cruz "Cruzers" line of skateboards are well known for their use of unusual shapes such as the Jim Phillips Screaming Foot. However, their new line of decks based on The Simpsons takes them to a whole new level.

Is simply listening to Beck's music not enough for you? If so, you are in luck as Chronicle Books is set to release a book of photographs of the alt rock star.

Previously we told you about Sneaker Con coming to Miami at the end of the month. Now folks a little farther north that can't make the trip can beef up or trim down their collection as Sneaker Con hits Washington, DC.

I know it's hard for some of us to believe but this September marks the 20th anniversary of the release of Nevermind, the album that put Nirvana on the map and effectively started a movement.

A couple of days ago we told you about the fresh collaboration between KAWS and and Hennessy V.S. Cognac on a limited edition bottle set to drop. Now Hennessy has released a video detailing KAWS' involvement in the project.

Anybody who was a fan of fresh underground Hip Hop in the 90's and early 2000's was listening to Freestyle Fellowship, the collaboration of Aceyalone, Myka 9, P.E.A.C.E, Self Jupiter, and DJ Kiilu Grand.